If we have to discuss the topic of what your website should or shouldn’t have, it is better to start with the basic concept of why we need a website. websites are virtual properties that give companies and individuals an online presence. As we all have physical addresses we live at, websites are also our addresses in the world wide web.
So, what is your foremost reason in building your website? Is it a business website or just a content site that people come and get information? Whatever the type of website you are having, there are certain things that a website is not expected to have. This requirement is usually determined by the search engines, where certain factors are not accepted as a general rule.
Google in its algorithm has been denying websites of their proper ranking due to duplicate content penalty. If you have been copying and pasting content from other sites without the necessary attribution, you are heading to an area where your website will be reject of its right to rank among many other sites. This by itself has crated such a huge noise among website owners and authors for the very fact that the action caused lots of revenue loss.
Your website shouldn’t have an offending or inappropriate content too. You could as well end up in a court if you break a rule that governs the land you live in. There is no way you can hide behind your website and do harm to others before being to court sooner or later. Try to establish a legitimate business presence as possible and avoid any inappropriate practices of maintaining and promoting a website.
Finally, you must always check the relevancy of your website and do some updates very often to get out of trouble. As you work on your website’s strength and portfolio, you will get the trust and credibility that makes you acceptable