Did you read the disclaimer statement?
Do you mind reading disclaimer statement on a website? Mostly we all don’t read it. Some years ago, as a newbie trying to make some money online, I was stunned by the claims on many sales pitches of some Internet marketers. I thought people were making a killing so easily.
A smart marketer starts his sales pitch by addressing a common problem in his reader, “Inability to make money online”. Then goes on bragging about the amount of money he made while he was vacationing with his family and so on. Finally the “Buy now for only $97.99” button appears. But there is something that any marketer wishes you don’t see. That document is an earning Disclaimer Statement.
I found the Internet to be the best place to start a business. Things on the net like, the world wide audience, super fast communications, very low investment to start a business, no need to be available physically to sell and other advantages got my attention quickly. Wow! I can say I became hooked the moment I started the journey. I would connect to the Internet and start searching “make money online”. I will go on reading sales pitches that claim riches overnight. I confess that there are some cool marketers that tell all the truth and never rush their reader to an action.
Treating you nice?
Most online marketers first identify with you telling you that they too have been broke and have tried everything on the net. They then found out that nothing worked for them till they discovered a system that almost instantly made them rich. Then they will try to lure you into believing what they offer is the only solution and it is so easy. The common “A 4 year old child can make money with it” rhetoric follows..
They will surely show their Clickbank account screen shots that show they are making big money. Then comes a testimonial, happy customers saying they are amazed how they made a lot of money without ever lifting their finger. Finally they will hold the reader by the neck and say “either pay me the money or you are going to remain broke for the rest of your life”. There is something fishy about this approach. You will get all the truth hidden in the Disclaimer Statement.
A Disclaimer Statement is hidden for a purpose
I now understand that most marketers are using a programmed sales system that usually produces specific results. Take for example the “one time offer”game they play. What do you feel when you are told that a specific product is available in a very limited number?
Or you will be offered to buy a product for a lowest price. But if you don’t that price tag will be gone forever. If I am not mistaken this is a scarcity technique which produces urgency in a customer. It has worked for centuries and goes on to work because scarcity always produces fear in human beings. This unconsciously initiates a desire to buy. I can’t be cheated by a one time offer now but imagine how vulnerable newbies could be.
I know I haven’t gone through all the sales techniques that are used by Internet marketers and I want to make clear that I am not in a position to condemn everything. I am just trying to expressing my bewilderment to the fact that claims on sales pitches and the real results vary so much. Let us see another example. You happen to come to a website which tells you that after your payment you will be given a website that is stuffed with content ads and affiliate products and you will start to make money in no time.
You know they don’t describe it in a lame way as I did now. It will be a website decorated with income proofs, testimonials, video, you name it. Then you think “if everything is done for me, why not go for this?” You got your credit card and paid. The next thing you will hear from the seller will be that you have to buy a domain name and hosting for your website to be active.
What? Yeah dude! Any website wouldn’t be active online unless it has a domain name and is hosted. Why am i not informed of this on the sales website? No! No! you may change your mind and go away. So, just tell half the truth and once you pay for a service then you will be notified that there is some additional price to pay or it doesn’t work.
I have to go through the hassles of finding a domain name, learn how to host my site and be left alone on the venue of getting traffic to my site. I feel i am really cheated here. So the famous disclaimer statement comes to focus now. I didn’t realize that these marketers who brag about their programs’ potential to generate money have a page called “Disclaimer Statement”.
You won’t see it on a sales page, it is usually found as a link down at the end of the page. Who will dare go down there and click a link and read? If you find a Disclaimer Statement on a sales page it is definitely with a fine and vague print at the end of the page. Would I bother to read that kind of print at all? Would you?
Let me present a sample Disclaimer Statement that is very short and precise
Goes as follows; (please read it through)
- “The information contained in this website is for general information purposes only. While we endeavor to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the website or the information, products, services, or related graphics contained on the website for any purpose. Any reliance you place on such information is therefore strictly at your own risk.”
“Any reliance you place on such information is therefore strictly at your own risk?”. Come on! This is not the guy I met while I was reading his sales pitch. He was making claims and showing me proofs that I almost believed it is going to work for me. The income disclaimer is the opposite of the sales pitch. You are told right on your face that there are no guarantees concerning to level of success you may get, it is at your own risk buddy!
I am greatly confused here. If it is not going to work for me why am I paying for it? It is the rule of the game. May be a customer feels burned when he finds claims to be false after his purchase. He may be one of a kind to take this to court, and guess what, the merchant wins because he has a Disclaimer Statement on his website and the customer bought at his/her own risk.