In this post I will list out some of the most prominent advantages of Internet marketing so that you may see why any business should incorporate it. Internet marketing has many significant advantages and is well known to be very effective tool to market products and services in our time as the whole world is heading to be interconnected through the internet.
If any business has not yet incorporated internet marketing to their use, they are losing so much influence and potential to attract more customers.
List of common advantages of Internet Marketing
Advantage 1-It is cost effective
Staring to market any business in the real world is so costly. Businesses with a huge financial power can do all sorts of advertising to get customers and subscribers and it is usually effective. But what about lots of small businesses that can’t afford to buy that lucrative “Premier TV advertising” time? They are just out of the game and easily driven to the path of bankruptcy.
But they can do a very cost effective internet marketing and get lots of customers and stay in business for years to come. Businesses can utilise social media marketing, like Facebook advertising, for a little fee and target a selected group of people that they want to get as their customers.
There are heaps of third party services that can design and run your social media marketing for a reasonable fee. The most important point it, internet marketing is advantageous. People with no product or service can as well start to use internet marketing to get extra income through internet marketing. Affiliate marketing is a very well known and practices of our time.
You do an online promotion someone else’s product or service and get paid when visitors buy through your affiliate link. Affiliate marketing is basically free, meaning, it can be done in a totally free way.
Signing up to be an affiliate to product owners is free, some form of social media advertising is free, there are heaps of free advertising platforms and starting a blog in some instances is free. It doesn’t mean through that free affiliate marketing is effective. Getting back to our main sub-topic, Internet marketing is an advantageous endeavour you should utilise today.
Advantage 2- It Is Open 24/7
In the real business there are so little that run for 24 hours and 7 days a week. It is mostly not feasible because of lots of factors like sleep and work times, maintaining an ongoing cost of labour and utilities and many other related factors.
But internet marketing is open 24 hours, there is no open and close times. Once you set up your online shop, then it is meant to run none stop as long as the internet is live.
Who doesn’t want this business model? Your shop doesn’t need you to run it. You set up a shopping cart system that ushers customers through a payment system and takes care of all sales without your presence. This will even be more effective when you are selli9ng digital products.
You sell and deliver the products right away as downloads. That is one of the most easiest ways of doing a hands-free business that runs day and night.
Anyone ignoring internet marketing is missing out on this great potential of becoming a business that runs 24/7. Advantages of Internet marketing are many, but this feature is one of the most advantageous ones.
Advantage 3-It could last for a long time
It is common to find lots of websites on the internet that are not running the business any more. In the real world the business has closed its doors, but there are lots of live links that still direct customers to the business website.
What does this tell us? Well, it clearly means that internet marketing has a feature that makes it last long, even when the business has really closed its doors. You may have heard the power of expired domains and it is really true that some of them are really powerful in driving customers to you.
You see, the business made lots of internet promotion while it was live and making profit, but then for some reason they have to close shop.
They may have dropped their website, but all the backlinks that are in others’ websites, blogs and social media are still live and drive traffic to the dropped/expired domain. If you don’t really think what i am telling you here is true, go to expired domain auctions and see how people are bidding in thousands of dollars to buy them.
If you want to drive customers to your business website you should utilise a search engine marketing model that will distribute your website’s url to as many high ranking websites as possible.
This links then start to work for you by telling the search engine bots that your website is popular and should get a higher rank. When people search for keywords that your business website is optimized for, they get it listed high in the search results. The links also drive direct traffic to your site which are at times more powerful than your own website.
In conclusion, i would like to state that advantages of Internet marketing are so many. I only mentioned the ones that many agree are most advantageous. Why wait? Go start your online marketing through one of its methods that best suits your business.
If you are thinking of just advertising on the internet and get customers, then you can utilise PPC (Pay Per Click) marketing that is designed to put your ad in front of targeted visitors.
If you are planing to have a business website and rank it for specific keywords and terms, then go for SEO (Search Engine Optimisation) model which builds up the momentum through time. There are others like social media marketing, blogging, pay per view advertising, video marketing and so many others that are still waiting for you to come and get them.
Let the advantages of internet marketing work for your business and let them help you be profitable for years to come.
# We have another interesting page that talks about Internet Marketing Product Review Blogging. It is a lengthy but valuable page that informs you of how you can as well start a review blog and succeed in it.